To meet brand goals, Steller crafted the 'One Perfect Day' campaign—utilizing the power of our influencers to bring attention to 5 Hour Energy's Power Up Your Summer Sweepstakes. Documenting each of their one perfect days in 1 of 5 featured cities through social and blog posts, these local influencers directed consumers to the 5 Hour Energy Sweepstakes landing page, encouraging their followers to purchase a 5 Hour Energy product and enter for the chance to win their own trip!

Campaign highlights
• The campaign hit nearly 54M more impressions over our goal.
• Throughout the duration of the campaign, influencers and Steller shared over 112 posts across social media and 1,110 tweets in the Twitter Chat.
• Each of the influencers utilized a wide variety of social media features from polls and Instagram Story highlights to multi-platform sharing—creating campaign longevity.
• Reaching over 179K through Instagram, audiences got their own taste of the 5 Hour Energy product while experiencing something unique something unique through the eyes of the influencers.
• Justin Walter's (@atwjustin) Instagram Post was featured on Instagram's 'Discovery Page'.