We recruited 15 bloggers and social media influencers to promote Airbnb's inspirational new video and to highlight the unique advantages of staying at an Airbnb or being a host. The 'From My Window' video was designed to position Airbnb as an authentic travel adventure versus a generic hotel stay. With a heavy emphasis on social media (particularly Pinterest) and new blog content, Airbnb was eager to engage with its target audience (travelers 25-45), drive video views, and encourage consumers to share the view from their own windows in an effort to drive brand recognition and loyalty.

Campaign highlights
• The campaign activity on Pinterest had reach of 3M and 10K repins.
• We increased Airbnb's Twitter impressions to 2M per day during the 2-month long campaign.
• We were able to promote Airbnb within inspirational content and connected the brand with travel influencers from around the world