case studies

Visit Anaheim – Winner of The 2026 ESTO Digital Brillance Award

The Challenge The Campaign The campaign set out to hit 6.8 million impressions and delivered 31 million, more than four times the goal. Social engagement landed at 13.66%, well above…

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Louisiana Office of Tourism Year of Food

The Outcome The campaign was designed to show the food culture throughout the state in major cities and small cities. Steller partnered with six creators, each exploring a different region,…

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The Power of the Steller Ecosystem: Discover South Carolina

The Challenge The Campaign Targeted Placements That Delivered Results Homepage Takeovers: Three months of premium homepage placements during peak planning windows. Destination Page + Editorial Trips: Bookable itineraries and curated…

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Visit Denmark’s & Icelandair’s “Double the Wonder” Campaign

How Steller’s Social-First Campaign Turned 11% of Viewers into Trip Planners The Challenge As younger audiences seek more meaningful experiences, Visit Denmark and Icelandair faced a key challenge: how to…

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Visit Springfield Missouri

Visit Springfield partnered with Steller to create a multi-seasonal campaign that showcased the city’s rich blend of outdoor adventures, family-friendly attractions, and vibrant culinary scene. Targeting travelers from nearby Midwest…

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Cincy Region

Steller created a social-first, creator-led campaign designed to engage travelers at every stage of their journey.

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Visit Copenhagen

A viral campaign that reached 14M+ people and inspired 403K+ travelers to save itineraries, plan trips, and engage with the city’s sustainable travel initiatives.

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Discover Puerto Rico – Summer 2024

To ignite interest in the destination, Discover Puerto Rico partnered with Steller – yielding impressions that over-delivered by 385% and 18% of viewers began planning their own trip.

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Tourism Authority of Thailand

Tourism Authority of Thailand turned to Steller to drive travel from U.S. and Canadian Gen Z and Millennials.

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Visit Missouri

The Goal The client wanted influencers with high followings in and around Missouri to visit various parts of the state, encouraging their engaged audiences to book their next adventure. The…

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Lexington x Steller

The Challenge Sprinkling influencers here and there wasn’t working. Was there really an advantage to using an influencer over paid media? VisitLEX needed to determine the size of influencer to…

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Greater Zion – Golf

The Challenge Greater Zion was looking to increase awareness of their status as a premier golf destination, which would ultimately lead to travel and accommodation bookings. This goal meant influencers…

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Fairmont Hotel & Resorts

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Celebrity Cruise

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Virgin Atlantic + Visit Britain + Visit Manchester

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Tennessee Tourism

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Sun Peaks Canada

Show the Beauty & Adventure of Sun Peaks

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Germany Tourism

Germany Tourism was eager to tap into social media influencer marketing to promote its 41 UNESCO World Heritage Sites.

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Visit Knoxville

Why Knoxville is THE Destination for Couples and Families

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Greater Zion

Since working with Steller, Greater Zion tourism has grown 10% year over year for the last 6 years!

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Airbnb

We Aimed to Highlight all the Ways Airbnb Offers a Unique Way to See the World

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5 Hour Energy

As a part of the saturated energy drink market, 5 Hour Energy desired to build brand awareness and find a creative way to stand out with the help of Steller

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