Steller sent an influencer and her tween-aged daughter on a week-long Celebrity Cruise to explore the ocean liner's Eastern Caribbean route. They showcased the cruise as a perfect getaway for anyone in the family, regardless of age. We utilized Twitter, Facebook, Instagram and Pinterest to tell the story of the mom-and-me trip, as well as short videos and blog posts.

Campaign highlights
• The main driver of conversation revolved around family vacation ideas, so this theme proved very successful.
• Each Instagram Story swipe-up feature garnered an average of 110 click-throughs to the campaign's blog content.
• Pinterest content totaled more than 200 shares and repins.