Greater Zion was looking to increase awareness of their status as a premier golf destination, which would ultimately lead to travel and accommodation bookings. This goal meant influencers would need to be carefully chosen to ensure that their audiences would be interested enough in this specific motivation for travel to engage with and consider booking based on the content created. 

What resulted was a demonstrably impactful, multi-faceted campaign that showcased the array of golfing opportunities and unique related experiences to be had in the Greater Zion area. In partnership with Steller, the client enlisted the help of six thoughtfully selected golf influencers to visit different courses and explore Greater Zion activities, showcasing the area’s diverse golfing properties, food scene, unparalleled outdoor adventures, and more.

Greater Zion enlisted the help of Steller to select and vet six talented golf-focused content creators to visit different golf courses and explore Greater Zion, showcasing the area’s diverse golf properties, food scene, incredible outdoor adventures, and more. The creators, who were carefully chosen by Steller to capture this niche travel interest group, highlighted what truly sets Greater Zion apart. The resulting content served to encourage their engaged, golf-enthused audiences to book their next adventure.  

Even with the strong performance of this campaign overall, a few deliverables were particularly notable for their resulting stats and enthusiastic response from the creators’ audiences. The robust engagement rate was driven by comments like,

“Course looks amazing 😍,”

“My buddies been wanting a golf trip to Utah. Now I can see why 👌,”

“Wow. That place looks incredible!”

One creator, Brady Nuss, delivered a reach of nearly 500K on his coverage of golf in Zion with the campaign’s most-viewed Reel delivering over 654K views (and counting).