The Outcome 

The campaign was designed to show the food culture throughout the state in major cities and small cities. Steller partnered with six creators, each exploring a different region, to showcase Louisiana’s rich food traditions, iconic dishes, cultural attractions, and local experiences that define the state’s cultural DNA.  

But this wasn’t just about beautiful (and delicious) content, every video, post, and story connected directly to Steller’s award-winning trip-planning tools, marketing automations, and amplified through the entire Steller Ecosystem to convert inspiration into action. The results were immediate, 3.4% of users who viewed these Louisiana itineraries actively began planning their own trips. This conversion from engagement to verified travel intent demonstrates an impact that no traditional agency or DMO can replicate alone. 

The Campaign 

Six creators immersed themselves deeply in local culture, savoring flavorful gumbo prepared by longtime residents, exploring historic landmarks that tell the story of Louisiana’s rich heritage, and participating in local community events. They explored family-owned restaurants, tasted cooking techniques passed down through generations, and experienced the genuine hospitality that makes Louisiana’s food scene so special. 

Their experiences were captured through 145 pieces of engaging social content and eight creator-made, bookable Steller itineraries. These itineraries provided audiences with detailed roadmaps to experience Louisiana’s diverse culinary landscape firsthand, complete with recommendations for top-rated local restaurants, must-visit cultural attractions, and insider tips for discovering Louisiana beyond the tourist trail. Users can book hotels and experiences directly from the itineraries and save these free trip guides for future reference, creating a seamless path from inspiration to booking. 

The campaign content was strategically amplified across the full Steller Ecosystem, with creator stories and trip guides featured on the Steller app and website, promoted on social media, included in targeted emails, and delivered via push notifications to reach travelers during key travel planning windows.  

By integrating the Steller Connect Embed into Explore Louisiana’s website, the content and trip guides from this campaign will continue to drive results long after the campaign ends. Through the Steller ecosystem, creator content remains active, transforming into evergreen, bookable content.    

Steller’s Louisiana campaign proved what sets our ecosystem apart: we don’t just inspire, we convert. Through a meticulous process of vetting creators who could authentically tell Louisiana’s culinary story, we successfully drove travelers to explore the state’s small towns and genuine food culture.