Influence Travel Decisions at the First Spark of Intent with
Steller
+
The Weather Company
Reach travelers the moment they check the weather for somewhere else and influence their next destination.
The First Signal of Travel Intent Isn’t a Search.
It’s a Weather Check.
Traditional travel advertising shows up too late. Through our collaboration with The Weather Company, your destination shows up in that exact moment with immersive, creator-led video, before travelers ever search the web or scroll social media.
Turn a Daily Habit into a Travel Discovery Engine
Checking the weather is something millions of people do every day. Now, it’s becoming one of the most powerful channels for travel advertising.
The weather.com site uses real-time data to identify when a user is signaling travel intent. In that moment, your content can inspire them to picture themselves there.
Steller makes that inspiration actionable by turning it into trip planning.
- Hundreds of millions of monthly users on weather.com
- High-frequency, daily engagement
- Most trusted news source (YouGov) and a top most trusted U.S. brand
(Morning Consult)
Contextual, not interruptive
Your content appears because it’s relevant, not because it’s targeted.
Early intent, not late competition
You’re influencing decisions before competitors even enter consideration.
Creator-led storytelling
Authentic video from real travelers builds trust and an emotional connection instantly.
From inspiration to booking
Travel advertising that doesn’t stop at awareness. Content connects directly to trip planning, marketing automation, and booking opportunities.
Turn Video Views into Measurable Outcomes
This isn’t just about showing up. It’s about what happens next.
Steller Connects:
- Creator content
- Travel planning tools
- Behavioral retargeting
- Booking pathways
So You Can Track What Matters:
- Trips planned
- Travel dates
- Engagement with itineraries
- Downstream booking behavior
How it Works
Traveler Signal Detected
Weather.com uses real-time data to identify when a user is signaling travel intent.
Contextual Video Appears
Creator-led destination video surfaces instantly, aligned to location(s) of intent.
Inspiration Turns into Action
Users engage with immersive content that shows the vibe of your destination.
Connected to Trip Planning
Content is connected directly to trip planning and booking through Steller Connect.
Be There First
The most valuable moment in travel advertising isn’t when someone is ready to book. It’s when they’re just starting to think about going somewhere.
That moment happens every day on weather.com.
