Visit Knoxville wanted to tap into its drive market audiences to highlight what makes it so special for couples and family/multigenerational travel. So, we found 2 passionate influencers that already had talked about Knoxville and couldn't wait to visit and put together 2 unique experiences there to enjoy all Knoxville has to offer.

With a heavy emphasis on social media and a paid media component, we wanted to showcase the many unique offerings Knoxville offers in a real-time way. From the emerging food and beverage scene to the many outdoor recreational activities, the passion and excitement of the city is bound to leave visitors in awe of the Knoxville experience.

Moreover, we coupled this with a study to see how interested followers were in visiting Knoxville within the next year+ and saw remarkable results for them to plan for.

Campaign highlights
• Influencer Instagram Stories proved very successful, with a total of 50K views between them.
• Family and outdoor adventure content generated the most traffic, followed by culinary and weekend getaway activities.
• Social media interaction from the Knoxville tourism board helped engage users and pique interest.