We sent two influencers on road trips throughout different areas of Maine. We also partnered with two additional influencers to share previous road trip experiences. Together the four influencers created content around 4 unique road trips throughout Maine- adding content to a one-of-a-kind, interactive and Google Maps embedded road trip guide. https://www.travelmindset.com/maine

Each of our influencers were chosen to speak to a niche demographic Visit Maine wanted to reach, (family, couples, foodies and outdoor adventure) and they each documented their experiences through social media posts, blogs and videos.

Campaign highlights
• The campaign generated 196 Social Posts, 101 more than the campaign IO.
• Over 21MM impressions
• 4 Blog Posts Created, 12 Videos Created
• 15 Unique Pins